Software that runs the operation, not just the website.

We build custom software, AI automation and integrations for businesses whose real work happens in the field, on the phone and in the back office. We also run our own SaaS platforms in production — with our own paying customers.

See what we have built→ How we work→

Practice: Custom software
AI & automation
CRM · Integrations
In production: 6 platforms
12+ industries
20+ engagements
Own products: 5 SaaS
1 Asterisk / FreePBX
telephony platform
Stack: PHP · Yii2 · Python
JavaScript · SQL
REST · Webhooks

What we do

Four disciplines, one spine

/01

Custom software

Multi-tenant platforms and operational systems of record — built to be the system the business actually runs on, not a layer beside it.

Custom web applications →

/02

AI & automation

Operational AI: pricing, assignment, feasibility, document extraction, content pipelines. Metered, tested, explainable — never a black box you cannot audit.

AI automation →

/03

Custom CRM

A CRM shaped like your business — claims, jobs, transports, properties — instead of someone else's sales funnel with your words pasted over it.

Custom CRM development →

/04

Digital marketing

SEO, content and managed blog programs — run and monitored by the same team that automates its own publishing pipeline end to end.

Marketing services →

Systems in production

Live · carrying real work

01 Insurance claims & third-party administration Intake · carrier portals · field inspection · billing · AR/AP · QuickBooks sync · partner API → 02 Fitness SaaS An Adroited product · multi-tenant · 8 languages · AI programming · analytics · metered billing → 03 AI content pipeline Keyword to published video · script · voiceover · imagery · assembly · publishing → 04 Medical transport & logistics CRM AI pricing · schedule feasibility analysis · intelligent crew assignment → 05 Roofing & restoration field service Mobile capture · dispatch · job-level P&L · conditional pay rules → 06 Property management Tenant & employee portals · smart-lock access · service-request lifecycle → 07 Moving & home inventory An Adroited product · room-by-room inventory · box manifests · condition reports · tiered subscriptions →

Every system above is live and carrying real work. We describe them by what they do, because client names are not ours to publish.

The record

Delivery archive · 2021—2024

577work items shipped on a single claims platform over two and a half years

6,000+tracked work items and 9,000+ threaded discussions, counting the trackers clients host themselves

20+engagements delivered across 12+ distinct industries

5SaaS products Adroited owns and runs in production

Integrations

QuickBooks OnlineStripeSquareFive9 SIP / VoIP trunkingGlassBillerACTAWS S3 Cloudflare R2OpenAIDALL·EElevenLabs Google TTSPexelsYouTubeTikTok InstagramGoHighLevelSmart locksAutomated fax

We run our own

Products · infrastructure · telephony

Most firms our size build software for other people and run none of it themselves.

Five of the platforms in our portfolio are Adroited products with their own paying customers, and we operate the infrastructure underneath them — including our own Asterisk / FreePBX telephony platform.

That is why we can build a contact-centre application and the phone system it runs on. And it is why our architecture advice is worth something: we have already paid for these decisions ourselves.

Platforms we operate →

Telephony: Asterisk 22 · FreePBX 17 · PJSIP · WebRTC · queues · IVR · CDR
Runtime: Self-managed cloud · Linux · nginx · MySQL / MariaDB
Products: Claims administration · fitness · AI publishing · moving inventory · trip planning
Open source: Operated, not authored — we say which is which

Tell us where the time goes.

Most of our projects start as a conversation about a spreadsheet nobody wants to own.

Start a conversation→ See the platforms→