Business owners are every bit like ordinary people, except that they have busy schedules trying to keep their company moving. As such, they have to delegate a lot, especially when it comes to digital technology and other online applications.
One of them is SEO which has proven extremely useful for small and big businesses alike. It makes it possible for potential customers to find your business online efficiently.
So, what is SEO? What does it accomplish for brands looking to engage more people and generate more sales?
What SEO Means
SEO stands for “Search Engine Optimization.” It’s a means of improving your website to have more visibility when people search for products or services that you offer. Potential customers will have to search via search engines such as Bing, Google, and others.
With increased visibility for your pages ensuing from the search results, you are more likely to get more attention and eventually get a customer to commit or make a purchase.
How SEO Operates
It all starts with the search engines such as Google and Bing. They use bots to crawl on web pages, from site to site, collecting information about such pages and placing them on an index. It’s this index that mainly helps searchers find what they’re looking for.
The search engines then use algorithms to analyze pages on the index. Many factors are considered at this level, including ranking and signals to determine the order pages that should appear in the search results for a given query.
The bottom line is that the search bots are organized to pinpoints how well a web page can give searchers what they want. It’s also important to note that search engines aren’t like paid search ads, and you can’t pay them to have higher organic search rankings. That’s where many companies need the services of SEO experts.
More factors are responsible for the kind of rankings you achieve, including content quality, keyword research, crawlability, and speed are essential site architecture factors to have on your pages.
Further, there’re quite a number of factors that can harm your chances of ranking higher—for example, using shortcuts and tricks to leap over the established process.
To sum up the question – what is SEO? Search algorithms will always produce relevant and authoritative pages when you optimize your site with content and professionally executed designs.
SEO is Fundamental for Marketing
Digital marketing is here to stay, and SEO is a significant part of that. After all, 80% of substantial purchases started online. That makes SEO fundamental, with trillions of searches based on commercial intent to find information about products every year.
When you have more visibility and rank higher than your competitors, your market strategy is working.
Your SEO attempts should be geared towards keeping users on the results page and away from other websites.
“What is SEO” represents a question many businesses are keen to find answers to. Thankfully, you have the answers now, coupled with critical factors to help you rank higher than your competitors. SEO is an essential digital marketing strategy you can’t do without in this digital age.
