5 REASONS WHY BUSINESSES NEED THE SERVICES OF A WEBSITE DEVELOPMENT COMPANY

A website represents your brand image before a patient decides to book an appointment. When it comes to creating a website, online platforms such as Squarespace, Joomla and WordPress are ready for use. However, you are guaranteed a quality website only when you hire an experienced website development company.

Below are five compelling reasons why it is essential to employ the services of a web development firm that has experience in building websites for various industries.

 

1. Creating a responsive website
   In a 2021 Pew Research Center Survey, it was estimated that about 85 percent of adults in the United States own a smartphone. Unsurprisingly, the number of local searches in the U.S on mobile devices was around 141.9 billion in 2019, as indicated on a Statista survey. In the same study, it was reported that nearly 62.3 billion local searches were done on desktop computers.Undoubtedly, a responsive website is vital to the growth of any business, regardless of niche or industry. A website with a remarkable responsive feature can quickly adapt to a device screen size to ensure visitors have a fantastic user experience.
2. Having a beautifully designed and SEO-optimized website
   InternetLiveStats estimates that more than 1.5 billion websites are on the World Wide Web, with less than 200 million active ones. Therefore, it is paramount to create an avenue for customers to access your website and have a great user experience easily. A professional web development firm has the knowledge, skills, and resources to deliver your business’s optimized and well-designed website.Companies that specialize in web development employ staff that have been trained and equipped to implement Search Engine Optimization (SEO) strategies to increase your search rankings. A popular example of an SEO strategy entails incorporating structured data that includes your business’ location, reviews, and services on search engines.
   Web development firms are also skilled at driving traffic to your website by regularly updating the tags, descriptions, links, and content of your web pages. They will ensure that the loading speed of your website is optimized on any device.
3. Ensure the relevant keywords are added
   People are not interested in websites that have no clear aims and objectives. This is evident in a 2021 Clutch report which indicates that 50% of website users leave a website for good due to unrelated content.Web development companies can help you remove irrelevancies from websites by developing content specifically targeted at your local region, business, and target audience. They will help you research keywords related to your business and help you integrate them into natural-sounding content to increase traffic and appeal to a specific audience.
4. Ensure that your website is easily navigable
   According to Clutch, 94% of website users report that navigation was the topmost priority in a list of website features. This survey is highly agreeable with the popular opinion that a website isn’t valuable to potential customers when they face difficulties finding helpful information.Professional web development companies have put in years of practice into deciphering what your customers are searching for. A professional website agency will ensure that your website is both user-friendly and visually appealing.
5. Develop a website that meets your customers’ needs
   Websites for various industries differ in terms of their features. Hence, working with a web development professional who has years of experience in determining your clients’ needs has become a necessity.A GetApp survey reports that 31 percent of the participants were more likely to patronize a business or organization that made provisions for online scheduling. For instance, a hospital will have more clients if an online platform is available to book a doctor’s appointment than medical centers that use other scheduling forms.

   Besides making provisions for online scheduling, web development agencies specializing in the healthcare industry ensure that the website has many other features sought after by the patients. Examples of these features may include images and videos of the medical facility, staff bios, and patient reviews.

   A poorly designed website may negatively affect your business. Making a good first impression with an excellent website is essential for your brand image since clients often visit your website before approaching your business.

 

Wrapping Up

It is no news that almost anybody can create a website in this present age with a bit of effort. There are lots of online tools and software to help you design a website. However, having a website is quite different from owning one optimized to reach your target audience. Therefore, hiring a web development agency to build your website will save you both time, money, and all the hassles that come with a poorly designed website.